Seven Free Tools to Research Products and Services!!!

7 Indispensible-and Free-Keyword Tools


if you're starting a new business, here are seven free tools entrepreneurs can use to research new products and services.

1. Use social media search tools to refine a marketing message that isn't communicating optimally. Take TweetScan--first come up with terms you care about, then make RSS Feeds out of them and subscribe using Google Reader and regularly scan results to see if you've found anything interesting. Look to twitter users who have recently used the terms you're searching on--and that might be the beginning of forming an "influencer list" for your business.
   
2. Twitter Search can be used to notify you of events happening nearby that you can leverage for your entrepreneurial efforts, such as meetups or tweetups that happen within a 20 mile radius--often this is the best way to find out about meetings that you might not know about otherwise.
   
3. Use AdGooRoo's free business intelligence search tool to find out top keywords and top advertisers. Using AdGooRoo to find keywords and advertisers for "comfortable shoes" yielded additional keywords to feed into Twitter Search and TweetScan as well of a list of competitors that can be studied to improve your business offerings.
   
4. Use Microsoft's AdLabs Commercial Intent tool to check the viability that your concept is seen as having commercial value based on the words your using to describe your idea--if not, change your words. For example, "Ultra-Thin Insoles" is considered to have a 68 percent commercial value while "Comfortable Shoes" is considered by the tool to have a 96 percent commercial value. Finding the right way to describe what you're looking for will help you find it faster and cheaper, and help you monetize your offerings once your products or services are ready.
   
5. Use Yahoo! Buzz to improve your marketing copy once you settle on keywords to use to describe what your business offers. Using Yahoo! Buzz will help you see how others are currently portraying the same things you want to develop or sell.
   
6. Use Quantcast Marketer to find related terms to the products and services you want to develop and sell, as well as pick up demographic information on who your potential customers might be; the Quantcast Marketer program is free to use and all you have to do is sign up for an account.
   
7. Use WordStream Free Keyword Tool to supercharge the SEO content of your marketing materials. WordStream Free Keyword Tool has a continuously updated database of more than a billion of the world's most popular keywords, aggregating more than a trillion unique searches; once you settle on the right way to describe your new business offering or service, use the right words that drive the most traffic to your startup.

Layering the seven free keyword tools in this article will help your startup take off--before you have to start worrying that it might run out of runway.

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